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• Going green: HSBC Armenia plants trees and encourages customers to bank electronically

Thank you for your coverage. Armenia Tree Project was proud to partner with HSBC Bank on this planting at Huisi Avan. HSBC is among a growing number of corporate sponsors in Armenia that are addressing sustainability issues like environmental stewardship, social responsibility, and volunteerism....

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A leading international bank in Armenia has pursued a major tree planting initiative in one residential community of Yerevan as part of its environmental pledge to encourage its customers to bank electronically.

Continuing the good tradition of tree planting initiated still back in 1996, HSBC Bank Armenia staff and their families on Sunday traveled to the Armenian capital’s Huisi Avan residential community where together with specialists from Armenia Tree Project and community members they planted 500 trees.

HSBC Bank Armenia cjsc has pledged to sponsor planting up to 1,000 trees in Yerevan to encourage its customers to opt to receive their statements electronically and for signing up to Personal Internet Banking services, thus helping to preserve the environment.

Tree planting is only one aspect of a comprehensive “Green Bank” campaign which the Bank has initiated; following the launch of Telephone Banking in March 2009 and Internet Banking in July 2009, the availability of electronic statements is aimed at reducing paper consumption and helping to preserve the environment, the bank explained.

“To further encourage our customers and community to use green channels and sign up for Telephone or Internet Banking services and switch to e-statements, today we go green with tree planting. It is also important to mention that all HSBC Armenia staff do their daily banking via direct channels, acting as role models for the community,” said Tim Slater, HSBC Bank Armenia Chief Executive Officer.

The bank said the area where the tree planting took place was also chosen with care as “Huisi Avan is a shelter for 76 underprivileged Armenian families, mainly refugees, with a minimum of three children. By planting decorative trees and donating much needed fruit trees, the Bank is helping to improve the lives of people in need.”